Home » What are Well-Known Trademarks? | IP Conversations

What are Well-Known Trademarks? | IP Conversations

Trademarks that are recognizable are a dime a dozen. After all, recognizability is the point of trademarks. But did you know that even among trademarks, there’s a specific category of well-known trademarks?  

Read this IP Conversation to find out what they are!

Hey IP Geek. 

I keep hearing about well-known trademarks.  

But what exactly are they and how are they different from regular trademarks?

Well-known trademarks refer to marks that have acquired a high level of recognition and reputation among the relevant public due to their extensive use and promotion.

These marks are widely known and easily identified by consumers, even without explicit mention of the associated products or services.

Well-known trademarks enjoy a broader scope of protection compared to regular trademarks and are typically granted stronger legal safeguards, including cross-class protection. 

They are also a specific legal category. The process for having a mark recognized as well-known is expensive and complicated, so not many marks in India have that label.

Some examples of well-known trademarks in India include Cartier, Honda, McDonald’s, BBC, Google and Pepsi. Some national brands like Amul, Bisleri and Bata are also well-known marks.

That’s so interesting!

Thanks for letting me know about this, IP Geek. 


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