Trademark

The Core Principles of Trademark Fluidity

Introduction The approach towards any company’s logo/mark has experienced a shift with the advent of digitization. Big corporations are now constantly modifying their logo to highlight any recent happening, or make the page more interactive. For instance, Google Doodle is known for its interactive designs, which are modified per any major event or landmark day. …

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basket

The Battle of the Baskets: Trademark Distinctiveness in Businesses

In February 2021, online grocery shopping giant BIgBasket sent a cease and desist notice to a Coimbatore based competitor DailyBasket, the latter being a startup founded in 2020. The demands include stopping the usage of the mark and paying 2 lakhs as compensation to BigBasket. The founders of DailyBasket, lacking the same degree of legal …

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