What is Character Merchandising? At some point of time in our childhood we all have watched cartoons, comedy shows and various other forms of media. People have a tendency, after prolonged exposure to things they like, to become a great admirer of one fictional character… Read More »The Basics of Character Merchandising
What Are Rogue Websites? The internet has brought one of the biggest revolutions in the world. In today’s world, we cannot imagine living a single day without the internet. It has become an inseparable part of everything – from our mobile phones to our cars.… Read More »How Do We Deal With Rogue Websites?
Introduction The approach towards any company’s logo/mark has experienced a shift with the advent of digitization. Big corporations are now constantly modifying their logo to highlight any recent happening, or make the page more interactive. For instance, Google Doodle is known for its interactive designs,… Read More »The Core Principles of Trademark Fluidity
Defining the First Sale Doctrine First Sale Doctrine is one of the exceptions to the rights conferred to IP owners. This doctrine curtails the IP owners’ rights after its products are first sold to a purchaser. By this, the purchaser is entitled to re-sell the… Read More »First Sale Doctrine and the Exhaustion of IP Rights
In February 2021, online grocery shopping giant BIgBasket sent a cease and desist notice to a Coimbatore based competitor DailyBasket, the latter being a startup founded in 2020. The demands include stopping the usage of the mark and paying 2 lakhs as compensation to BigBasket.… Read More »The Battle of the Baskets: Trademark Distinctiveness in Businesses
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