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The Battle of the Baskets: Trademark Distinctiveness in Businesses

In February 2021, online grocery shopping giant BIgBasket sent a cease and desist notice to a Coimbatore based competitor DailyBasket, the latter being a startup founded in 2020. The demands include stopping the usage of the mark and paying 2 lakhs as compensation to BigBasket. The founders of DailyBasket, lacking the same degree of legal …

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