Traditionally, forms of property have been physical in nature- such as objects or land. With the advent of the Industrial Age and technologies, however, people realized that their ideas were starting to matter more than their resources. Measures were then put into place to protect these intangible assets. Patents protected technological innovations. Copyrights and Designs protected creative works. Trademarks protected reputation and brand goodwill. There are also other, less common types of internationally recognized IP, such as Geographical Indications and Plant Variety Protections, which cater to very specific types of products.